Some Things Shouldn't be Covered Up: Campaign

Challenge Raise funds for DCTADV (Designers and Creative Teams Against Domestic Violence) to help victims of family abuse during a global pandemic with uncertainty in all life aspects. Solution Design limited edition face masks with unique patterns, make the most afterthought product (of that time) into a statement. The promotional advertising uses classical Italian paintings that depict different family members showing abuse while wearing the product.

Credits

Karina Gomez-Herrera (production)

Doug Mitchell (copy)

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